Below is a list of frequently asked questions to help you understand our offering.

• What is interest based marketing?
• How does it work?
• What are the benefits? 
• Is this a threat to my privacy?
• What is a ‘cookie’ and how is it used?
• Creative Guidlines
• iAudience Interest & Intent Segments
• iAudience Deployment Guide

• What is interest based marketing?

Online interest based marketing is a way of using information about your web browsing activity to group you with other users into interest groups and serve you advertisements based upon these interests.

• How does it work?

At a basic level, information about a web user’s browsing activity – together with information about thousands of other users’ browsing – is collected and segmented into general groups, such as premium car insurance, property buyer and skiing holiday. An interest profile (for example – “premium car insurance”) is inferred from data about the sites the user has visited and a file known as a cookie is placed on the user’s computer to identify them as someone interested in the category “premium car insurance”. We work with advertisers to tailor adverts for groups of users with the same interest and the cookie enables such relevant display advertising to be delivered to the user.

• What are the benefits to the web user?

The user receives online display advertising that is relevant to them and their interests. For example, if they’re interested in skiing and visit skiing websites, they may – in the same or a soon after online session – receive advertising for special offers on skiing holidays. 

More targeted advertising is beneficial as the user receives more relevant adverts as well as access to free quality content, services and applications. It is beneficial to advertisers as they are able to reach the audience that is most likely to be interested in this information, leaving out those who are not likely to be interested. It is also beneficial for web publishers as advertising allows them to continue to provide free content and make that advertising more relevant to their users. This advertising revenue helps to fund future innovations and services on the internet.

• Is this a threat to my privacy?

We comply with applicable laws. The information used for targeting adverts is not personal, in that the user cannot be identified. No personally identifiable information (like registration data) is used. The user always has a choice as to whether to benefit from more relevant advertising or not.

• What is a ‘cookie’ and how is it used?

A cookie is a small file of letters and numbers downloaded on to a web user’s computer when they access certain websites. Cookies allow a website to recognise a user’s preferences as previously chosen by the user when they return to a site. A cookie itself does not contain or collect information. However, when it is read by a server in conjunction with a web browser it can help a website deliver a more user-friendly service – for example, remembering previous purchases or account details.

Cookies are filed in the memory of your browser and each one typically contains:

• The name of the server the cookie was sent from
• The lifetime of the cookie
• A value – usually a randomly generated unique number

The website server which sends the cookie uses this number to recognise the user when they return to a site or browse from page to page. Only the server that sent a cookie can read, and therefore use, that cookie. Cookies are central to the formation of our interest based advertising.

•  Creative Guidlines

IAB Standard Advertising Units

IAB Ad Unit	Dimensions	Initial File Size	Max. File Size	Max. Ad Expansion	Animation	Looping
Medium Rectangle	300x250	30K	100K	550x250	30 sec.	3 times
Leaderboard	728x90	30K	100K	728x270	30 sec.	3 times
Skyscraper	120x600	50K	100K	360x600	30 sec.	3 times
Supersky	160x600	30K	100K	400x600	30 sec.	3 times

CREATIVE FORMAT GUIDELINES

Animation/Looping

·  Total animation time may not exceed 30 seconds and may not exceed 3 loops of animation

·  Ads may not employ persistent rapid or "strobing" animation of any graphic, copy, or background elements

 Audio

·  Audio must be user-initiated on click

·  Audio shut-off functionality must be clearly visible to the user

Ad Expansion

·  Ad expansion must be user-initiated

·  Ad expansion or contraction functionality must be clearly visible to the user

·  Skyscrapers and MPU's must expand to the left and leaderboards must expand down

·  The method of ad expansion and contraction must be the same (e.g. rollover or click)

·  Close on roll off or must have [x] or "close [x]" on upper right corner of ad

Flash® Ads

·  A backup GIF or JPG image must be supplied

·  All Flash creative should employ the Click Action on (release){getURL(clickTAG, "_blank")

·  Version Flash 7 or earlier is recommended

Video

·  Video time may not exceed 30 seconds

·  Video can play on initial load or be user-initiated via rollover or click

·  Audio must be user-initiated by click

Distinctive Content

·  Ads must not be designed to mimic news or editorial content

RICH MEDIA

iAudience works with most commercial rich media companies. All rich media applications, such as video or DHTML, should occur within the standard purchased pixel space. Expanding units must be user initiated.

ADVERTISING POLICY

All advertisements are subject to approval by iAudience. iAudience reserves the right to refuse any ad submission which does not meet the requirements specified above, or is deemed otherwise inappropriate, distracting, or harmful to the online user experience.

BILLING

All campaigns will be invoiced based on iAudience server statistics.

 

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