Enhance your offering while introducing a new revenue stream based on targeted media planning...

As an agency, its vital to understand your client’s customers and enhance these relationships whilst also acquiring quality new customers in an efficient and effective way.

As a partner to your agency, iAudience ® can help you achieve this.

The use of iAudience ® software starts by offering iProfile business intelligence, enabling you to understand your clients’ website visitors by interest and behavioural profiles. Consequently you will be able to tailor your clients’ websites to their existing and ideal audience.

Typically your clients use a media agency to plan campaigns with the objective of attracting further traffic to their site – which often means your agency losing some control as well as missing an additional revenue stream.

By partnering with iAudience ®, iTarget offers you a digital media planning service which enables you to target your client’s specific and ideal audience, when they are actually in market. You keep full control of your client, and also generate a new revenue stream through the commission we pay your agency for each media planning campaign taken.

With iTarget, its not just about quantity but also the quality of traffic – its super relevant, super targeted. This enables a significant return on investment and the building of your client far easier to manage. The growth of your client will be faster and more efficient than ever before.

How we can enhance your agency’s offering:

iProfile: Understand your clients’ customers 

Enabling your agency to understand its client’s customers (interests and behaviour):

• Helping your clients retain and build stronger relationships with their existing customers through website and online communications
• Updating their website according to their existing and ideal audience
• Tailor specific digital campaigns to existing customers

iTarget: Target your clients’ specific, ideal audience with tailored campaigns

We work in partnership with your agency through iTarget, digital media planning:

• Increasing the reach quality of digital acquisition campaigns – the more relevant the campaign the more likely the prospect will engage
• Retain control of your client relationship - iAudience works with you in the background facilitating media planning campaigns you can brand as your own
• We introduce your agency to a new commission stream from all media expenditure generated by your clients
• Your client benefits from having a reduced media spend (advertising on any site rather than on large, expensive sites) and rather than a scattergun approach being tailored to the specific target audience and thereby driving quality traffic
• Measuring the ROI of all your digital campaigns – giving you the ability to demonstrate exact returns on your campaigns

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